Sunday, December 12, 2010

Recognition of the value of creativity and innovation has led to experimentation with art in the workplace. Shakespeare’s Plays, Drum Workshops, Inspirational photographs, quotes and Big Picture representations of what is going on with the enterprise have been used. Art has been part of the Corporate Social Responsibility agenda. These practices have barely scratched the surface of the transformative potential of art. We want to take the Resident Artist idea beyond importing “culture” to drawing out art and artists already present into artistic engagement…exploring the art of work… bringing out qualities that will transform the individual and the workplace, develop the corporate immune system and generate unprecedented innovation, imagination, and creativity.

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